Meet Shelfie
[/vc_column_text][vc_separator type=”transparent” up=”6″ down=”6″][vc_separator type=”transparent” up=”6″ down=”6″][vc_separator type=”transparent” up=”6″ down=”6″][vc_column_text]Learn why we stuck a cabinet in the woods for 10 months
[/vc_column_text][vc_separator type=”transparent” up=”6″ down=”6″][vc_separator type=”transparent” up=”6″ down=”6″][vc_separator type=”transparent” up=”6″ down=”6″][vc_separator type=”transparent” up=”6″ down=”6″][vc_row_inner row_type=”row” text_align=”left” css_animation=””][vc_column_inner width=”1/2″][vc_column_text]Slightly over a year ago, we were brainstorming ways to demonstrate the outrageous durability of Shield’s solid surface products. We wanted to capture the high-quality nature of the material in a way that went beyond simply telling you that it’s durable over and over again.So in September of 2014, we built one of our signature boxes with our unique process and patented embedded metal inserts. You, our friends and fans, named it Shelfie. We drove it out to a wide-open field in small-town Kansas, attached it to a tree stump and hit record on the GoPro.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Ten months later – in July of 2015 – we returned to our little friend and found it looking just about as good as it did in September, despite the heat, rain, ice and snow. Just in case we took it to a carwash to clean it.
But don’t take our word for it;
see for yourself.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator type=”transparent” down=”16″][vc_separator type=”transparent” up=”6″ down=”6″][vc_separator type=”transparent” thickness=”12″ up=”6″ down=”6″][vc_separator type=”transparent” thickness=”12″ up=”6″ down=”6″][vc_video link=”https://youtu.be/eTrMEbjNjFw?autoplay=0&controls=0&showinfo=0&iv_load_policy=3&controls=0?wmode=transparent;rel=0″][/vc_column][/vc_row][vc_row row_type=”section” type=”grid” text_align=”left” video=”” background_color=”#efefef” background_image=”11944″ padding_top=”50″ padding_bottom=”50″][vc_column][vc_column_text]
So why did we do it?
[/vc_column_text][vc_separator type=”transparent” up=”6″ down=”6″][vc_separator type=”transparent” up=”6″ down=”6″][vc_separator type=”transparent” up=”6″ down=”6″]To show you we care. We care about our craft, we care about the environment, we care about our clients.[vc_separator type=”transparent” up=”6″ down=”6″][vc_separator type=”transparent” up=”6″ down=”6″][vc_separator type=”transparent” up=”6″ down=”6″][vc_separator type=”transparent” up=”6″ down=”6″][vc_row_inner row_type=”row” text_align=”left” css_animation=””][vc_column_inner width=”1/2″][vc_column_text]We believe products should be built to last with meticulous attention to every detail. By showing you how well Shelfie could endure the outdoors (and all that comes with it) for 10 months, we gave you a taste of our philosophy. Only cabinets crafted with extreme attention and care can do what Shelfie did—and that’s what we do every day. We carefully craft products that will last.Why? Well, first, we don’t want the idea and practice of craftsmanship to die. We believe that with craftsmanship comes meaningful work, but if we stop valuing and buying craftsmanship, we stand to lose the very idea that making something with care and expertise is worthwhile.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Second, we don’t want our environment to suffer, either. Modern society is all about convenience. Objects are cheaply designed and cheaply crafted, and when they break, they’re thrown into the landfill, where they release dangerous greenhouse gases. Worse, we’re running out of space to stick our one-and-done products, and it’s having detrimental effects on the environment.
Finally, we care about our clients. We’re all people, here. If we, as individuals, want the products we buy to last more than a measly year, then the products we sell should do the same. Your hard-earned money should be well-spent. We respect that.
So we stuck a cabinet in the wilderness for 10 months to show you just how much we care. And maybe also to have a little fun. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text][/vc_column_text][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row row_type=”section” type=”grid” text_align=”left” video=”” background_color=”#ffffff” padding_top=”73″ padding_bottom=”10″][vc_column width=”1/2″]Read about the adventure from Shelfie’s point of view:[vc_separator type=”transparent” up=”6″ down=”9″][vc_separator type=”transparent” up=”6″ down=”9″][vc_column_text]Hi, I’m Shelfie. In September 2014, the Shieldren told me I was going on a luxurious, ten-month, all-expenses-paid vacation and, like any normal cabinet, I was stoked.
Then I arrived at my “vacation” spot: a tree trunk in the middle of a large overgrown field. The Shieldren nailed me to the trunk, set a camera up in front of me (I guess to mock me) and left.
I stayed out there for ten months. Ten. Months. By myself. I endured a wildfire, heavy storms, freezing winter snows, dirt and bugs, and intense heat.
I think it’s safe to say I now have abandonment issues…[/vc_column_text][vc_separator type=”transparent” up=”6″ down=”9″][vc_separator type=”transparent” up=”6″ down=”9″]Read the full (passive aggressive) narrative[vc_separator type=”transparent” up=”6″ down=”9″][vc_separator type=”transparent” up=”6″ down=”9″][/vc_column][vc_column width=”1/2″][vc_single_image image=”11895″ img_size=”full” alignment=”right”][vc_separator type=”transparent” up=”6″ down=”9″][vc_separator type=”transparent” up=”6″ down=”9″][vc_separator type=”transparent” up=”6″ down=”9″][vc_separator type=”transparent” up=”6″ down=”9″][vc_separator type=”transparent” up=”6″ down=”9″][vc_separator type=”transparent” up=”6″ down=”9″][/vc_column][/vc_row]